E-marketing is an area that I am fairly new to and unfamiliar with, but will no doubt be more aquianted with through the course of my studies. Advertising is cited as the main corporate activity on the internet, but it also happens to be an activity that is found in all areas of society. On a daily basis we are bombarded with television advertising, billboards, flyers and advertisements in papers, a lot of the power of advertising relies on its ability to infiltrate the subconscious. Privacy issues are probably greater in online contexts as mentioned as they many of the social networking tools are utilised as ways of finding out information which can then be used in an effective advertising or marketing campaign.
The "social" element of Social Media and Applications to a degree probably does effect whether people are guarded in their approach to online advertising. A lot of these applications encourage informal and regular interaction with friends and family, consequently to a certain degree marketers are in a prime position to inter into the realm of both the publicly performed self and the intimate as many of its users regular operate in both modes sometimes simultaneously. Approaches to online marketing differ to those found within traditional market place settings. The fact that these approaches differ to online marketing is interesting to note as it means that things like economy, power and corporations exist in a different framework so take on a new meaning. I agree with the perspective held by some that a lot of marketing tactics online, are tacky, inconsiderate of their audiences and invasive and I doubt whether these businesses in the long run will be as fruitful as those that are respectful and considerate of their audiences.
In my fairly narrow experience of having worked as a telemarketer and on email campaigns the main problem with e-mail campaigns is that barely anyone responds to an e-mail alone. I guess it depends on the product as well. As for facebook, myspace etc, sometimes the marketers do not give their audiences enough credit and I they have been described by some as being quite "Obnoxious", I myself have been irritated by their ads on more than one occasion. I think I'd be more likely to buy services on the net, like a trip to a day spa or holiday, but that was if I had a disposable income, I don't so it is unlikely that I would purchase anything asides from concert tickets or books occasionally. I am inclined to agree that facebook marketing works if your friend knows some one that makes or sells a unique product like hats, scarves, artworks etc, you are much more likely to want to buy them.
Is e-marketing is always a bad thing? I guess a significant social concern would be the distribution of wealth and whether or not marketing practices are ethical. Are there adequate bodies to oversee such activities?
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